01
Investment Project
Outreach results
- Connection rate
- 35.5%
- Reply rate
- 25%
SkyLandBUILD WHAT MATTERS
Let’s Talk
FRACTIONAL VP OF GTM & REVENUE
Building
Revenue Engines
Strategy × Data × AI × Execution = Revenue
I help B2B companies across the US and Europe build predictable revenue engines — from ICP and data to outbound, AI automation and a scalable sales pipeline.
EUROPE / USA / GLOBAL IMPACT
~US$20M
Revenue generated for clients Across client engagements
15
Years of experience
25–30%
Cold-call connect rate AI / SaaS case
18–25
Demos booked per month AI / SaaS case
40%
Record positive-response rate Connected calls · AI / SaaS
EXPERIENCE ACROSS
AMBITIOUS B2B TEAMS
SaaS
AI & Tech
Marketplaces
Fintech
Professional Services
Industrial & Equipment
WHAT I DO
From strategy
to revenue.
I design and operate GTM systems that turn growth goals into real pipeline and revenue.
You get a partner who combines strategy, data, AI and hands-on execution.
Find the right starting point +REAL RESULTS
Systems
that deliver.
Selected results from recent projects. Behind every number: a team, a process and consistent execution.
Further case details can be discussed privately, subject to NDA.
Discuss Your Goals02 COLD CALLING
AI / SaaS Startup
Selling to equipment rental companies
- Revenue / monthEarly-stage AI / SaaS
- ~US$150K
- Demos booked per month
- 18–25
- Cold-call connect rate
- 25–30%
- Record positive-response rate
on connected calls - 40%
03
Global Payroll
US / Australia overlap
- Cost saving for clients
- 75%
New markets
North America & Australia
Full GTM support
From ICP to demos
Growing pipeline
Ongoing engagement
Results reflect individual projects and vary by market, offer and execution.
INDUSTRY EXPERTISE
Experience across
specialized markets.
I’ve worked across a wide range of industries, each with its own products, buying decisions and commercial priorities. Here are the specific markets and segments behind that experience.
11 industriesSpecialized B2B markets
01HealthcareHospitals, dental clinics & specialist centers3 segments
California hospitals
20–200 beds · California
Experience with California hospitals in the 20–200-bed segment, including differences in organization size and technology stack.
Private dental clinics
3D CT scanner · New York
Work with the private dental market in New York, specifically clinics equipped with 3D CT scanners.
Specialist wellness centers
Spiritual practices, yoga & alternative medicine · California
A mental-health project focused on California centers offering spiritual practices, yoga and alternative medicine.
02RetailLarge retail networks & e-commerce companies2 segments
National retail networks
200+ retail locations · United States
Experience with large US retail groups operating 200 or more locations, in the context of retail expansion.
E-commerce businesses
Online retail specialization
Projects in online retail, working with companies specializing in e-commerce.
03EducationSchools & tuition-based education1 segment
Schools & education
$19,000–$40,000 annual tuition
Experience with schools charging $19,000–$40,000 in annual tuition, including the roles responsible for budget allocation.
04StartupsAngel-stage companies & founder-led businesses1 segment
Recently funded angel-stage companies
Angel-stage funding · Raised within the preceding two years
Work with angel-stage startups that had raised financing within the preceding two years, with a focus on founders and key stakeholders.
05Information TechnologyTelemedicine & healthcare technology1 segment
Telemedicine technology
Proprietary software & purchased solutions
Experience with companies using telemedicine services, spanning proprietary software and purchased solutions, as well as buyer and referral roles.
06Software DevelopmentPayment gateways & payment infrastructure1 segment
Payment gateway providers
Payment infrastructure · Customer technical pain points
Work with payment gateway providers, including technical pain points reported by customers and the stakeholders involved in product decisions.
07Biotechnology & GenomicsGenomic core labs & academic institutions1 segment
Genomics organizations
Genomic core labs · Academic institutions · United States
Experience with US organizations operating genomic core labs and with academic researchers connected to their parent institutions.
08TransportationSmall operators & regional transportation markets1 segment
Small transportation companies
Small businesses · Specified locations
Projects involving small transportation companies in defined geographic markets and their key decision-makers.
09WarehousingUS facilities & logistics requirements1 segment
Warehousing & logistics
Facility characteristics · Selected US markets
Experience with US warehousing markets, where facility characteristics and location were central to the client’s logistics requirements.
10MarketingSEO agencies & marketing services1 segment
SEO-focused marketing agencies
SEO specialization · Heads of marketing
Work with marketing agencies specializing in SEO, including their marketing department leaders.
11UtilitiesWaste disposal & GPS tracking applications1 segment
Waste disposal companies
Specified regions · GPS tracker use case
Experience with regional waste disposal operators in the context of a GPS tracking product and its relevant decision-makers.
HOW IT WORKS
A structured path
to predictable growth.
FIRST, GET THE FOUNDATIONS RIGHT.
Understand your offer, your best-fit customers and where growth is getting stuck. Align on a clear goal and the signals that will tell us we’re making progress.
GITHUB SHOWCASES
See how the system is built.
Explore the architecture, working logic and automation behind a controlled outbound system.
SYSTEM DESIGN
GTM System Architecture
From data validation to reply routing, opt-outs and a clear handoff to the revenue team.
Explore the architecturePYTHON DEMO
Outbound Logic in Action
Run four scenarios: positive reply, opt-out, duplicate contact and human review.
Explore the demoN8N WORKFLOW
A Connected Workflow
Inspect an importable reference flow connecting contact checks, reply handling and next steps.
Explore the workflowABOUT VIKTOR
Fractional executive.
Hands-on builder.
I’m Viktor Nordstrom — Founder of SkyLand and Fractional VP of GTM & Revenue.
15 years of experience. I’ve helped generate approximately US$20M in revenue for clients. Data-driven. Execution-focused.
My career started as a caller. I then spent around five years in copywriting before moving into project management, helping a content website attract 700,000 new users through organic search.
From there, I worked at a sales academy, moved into research, joined CIENCE, and went on to build my own business. That journey connects sales, content, SEO, project management and data in the way I approach growth today.
I connect the big picture with the day-to-day work: who to target, what to say, how to reach them, and how to turn those conversations into a pipeline your team can manage.
Recent results: approximately US$150K in monthly revenue and 18–25 demos/month for an AI/SaaS startup selling to equipment rental companies. Cold-call connect rate: 25–30%; record positive-response rate on connected calls: 40%. Investment project: 35.5% connection rate and 25% reply rate.
Based in Spain. Working with companies across the US and Europe.
Let’s build what matters +STRATEGY IN THE BIG PICTURE.
OWNERSHIP IN THE DETAILS.
BASED IN
SpainWORKING ACROSS
US & Europe
SpainWORKING ACROSS
US & Europe
FIELD NOTES
Better questions.
Stronger systems.
A few practical starting points for your next stage of growth.
01 / STRATEGYIs your ICP specific enough?+
A usable ICP gives your team a clear reason to include or exclude an account.
- Define the business problem you solve and the trigger that makes it urgent.
- Separate the decision-maker, internal champion and end user.
- Use your strongest customers to test the profile against real buying behavior.
- Write down exclusion rules before building your next list.
02 / OUTBOUNDRead the whole funnel.+
Connection, reply, positive reply and meeting rates describe different stages. Keep their definitions and denominators visible.
- Track call connections separately from LinkedIn connections.
- Separate meetings booked, meetings held and qualified opportunities.
- Compare like-for-like cohorts and review the conversation quality behind the numbers.
- Use the weakest stage to choose the next experiment.
03 / AI & OPERATIONSAutomate a process you can trust.+
Start with one clear workflow and an owner who can tell when it is working.
- Validate data and remove duplicates before outreach starts.
- Build opt-outs and human handoffs into the workflow.
- Record the actions and decisions that matter.
- Review real outputs before adding more volume or channels.
LET’S BUILD WHAT MATTERS
What’s your next
stage of growth?
Tell me where you are, where you want to go,
and what’s standing in the way.